Let’s talk UEM
UEM is gaining momentum as the world of solution providers are now entering the giant virtual community called the CLOUD. UEM encompasses a wide spectrum of study in every component of business process delivery chain ranging from inception of a concept – design and delivery of the product – end user experience. User experience management is very process oriented and helps align the business objectives with the expectations of the end user (customer). The emphasis here is on the end user. Each user experience is different and to strategically exceed the user’s expectations is the key to improving the business value.
Information technology has revolutionized the way world interacts with each other and has empowered businesses to gain competitive advantage. This element alone encourages the businesses to transform its processes across the board to build value. Beneath this transformation lie many horrendous challenges, the biggest being data management thus creating a huge liability. This data can be of various kinds, a few of which are:
- The feasibility analysis data
- The requirements analysis data
- Design and development data
- Monitoring Data
- Test management data
- Maintenance data
- Customer / End User data
Users can be external and internal to an organization. End user data is central to all other components and the qualitative data provided by the end users help business verticals to strategically streamline their processes. My brother once told me that the “key to all the problems lie in the data”. If data is properly analysed and verified then the proposed solutions will be as practical as feasible. The nature of data is dynamic, ever growing and increasingly complex. Businesses need to identify various methods and tools to statistically trend and predict the changing patterns. So how do businesses cope up with this weaving challenge? Based on my experiences and study, I wish to further explore and share the various factors that define user experiences. Stay tuned!
Note: I use the terms end user and customer interchangeably.